// ecommerce / home & living
spitishop
Scaling a home & living retailer to 4.2x revenue in 9 months
// headline result
4.2x
Revenue · +318%
technical seo
Paid media
cro
analytics
// client
Spitishop
eCommerce / Home & Living
// duration
9 months
// services
-
Technical SEO -
Paid Media -
CRO -
Analytics
// content
01 — Challenge
02 — Approach
03 — Metrics
04 — Results
01
challenge
The starting point
spitishop had stagnant organic traffic, paid spend with eroding ROAS, and a checkout funnel that leaked qualified buyers. They needed a unified growth motion across SEO, paid, and CRO — without burning budget on vanity metrics.
02
approach
What we built
step 01
Technical foundation
Full SEO audit, fixed crawl/index issues, restructured 12K product URLs, schema rollout, Core Web Vitals into the green.
step 02
Paid media overhaul
Rebuilt Meta + Google account structure around margin tiers and audience intent. Killed 38% of underperforming spend in week 1.
step 03
CRO sprints
Bi-weekly tests on PDP, cart and checkout. Shipped 22 winning experiments — AOV up 24% by month 6.
03
metrics
The numbers
4.2x
+318%
Revenue
210K/mo
+167%
Organic sessions
6.8x
+92%
ROAS
€84
+24%
AOV
04
results
What we delivered
01
Organic revenue grew from €38K to €164K monthly
02
ROAS climbed from 3.5x to 6.8x while scaling spend 2.4x
03
Checkout conversion lifted from 1.9% to 3.4%
04
Brand search volume up 210% (compounding signal)
“Fussion didn’t sell us hours. They sold us a growth system. Nine months in, our P&L tells the story.”
Maria K.
Head of eCommerce, spitishop
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